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What is a Market Requirements Document (MRD)?

In Business Analysis, Disruptive product, market requirements document, Marketing, MRD, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Project Management, Take Charge Product Management, User Experience by greg@actuationconsultingllc.com2 Comments

Of all the documents you create while developing a new product or product extension the Market Requirements Document (MRD) is most important of all. First, the MRD defines the overall …

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Creating a Competitive Analysis Matrix

In Agile, Business Analysis, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Scrum, Strategy, Take Charge Product Management, User Experience, Voice of the Customer by greg@actuationconsultingllc.comLeave a Comment

How to Use a Competitive Analysis Matrix Recently we’ve discussed the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. Today, we’re going to consider a tool that drills down to the product …

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The Value of the GE-McKinsey Matrix

In Disruptive product, Innovation, Marketing, Product Management, Product Management Toolkit, product manager, Product Marketing, Product Teams, Project Management, Strategy, Take Charge Product Management by greg@actuationconsultingllc.comLeave a Comment

Last week we began our exploration of tools to help manage your product portfolio with a discussion of the BCG Growth-Share Matrix. Today, we’re going to look at the GE-McKinsey …