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The Art of Developing Your Launch Strategy

In Agile, Disruptive product, Innovation, Launch, Marketing, MRD, positioning statement, Product Launch, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Strategy, Take Charge Product Management by [email protected]Leave a Comment

No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. Great success demands careful planning. What Is a Launch Strategy? Your …

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What is a Market Requirements Document (MRD)?

In Business Analysis, Disruptive product, market requirements document, Marketing, MRD, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Project Management, Take Charge Product Management, User Experience by [email protected]2 Comments

Of all the documents you create while developing a new product or product extension the Market Requirements Document (MRD) is most important of all. First, the MRD defines the overall …

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What are Useful Product Management Tools?

In Business Analysis, Disruptive product, Innovation, Marketing, Product Management, Product Management Toolkit, product manager, Product Marketing, Product Owner, Product Teams, Strategy, Take Charge Product Management by [email protected]Leave a Comment

There are a plethora of product management tools available to help teams in every phase of the product lifecycle. Starting with this post and continuing over a number of upcoming …