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The Art of Developing Your Launch Strategy

In Agile, Disruptive product, Innovation, Launch, Marketing, MRD, positioning statement, Product Launch, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Strategy, Take Charge Product Management by greg@actuationconsultingllc.comLeave a Comment

No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. Great success demands careful planning. What Is a Launch Strategy? Your …

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What is a Market Requirements Document (MRD)?

In Business Analysis, Disruptive product, market requirements document, Marketing, MRD, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Project Management, Take Charge Product Management, User Experience by greg@actuationconsultingllc.com2 Comments

Of all the documents you create while developing a new product or product extension the Market Requirements Document (MRD) is most important of all. First, the MRD defines the overall …

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The Value of the GE-McKinsey Matrix

In Disruptive product, Innovation, Marketing, Product Management, Product Management Toolkit, product manager, Product Marketing, Product Teams, Project Management, Strategy, Take Charge Product Management by greg@actuationconsultingllc.comLeave a Comment

Last week we began our exploration of tools to help manage your product portfolio with a discussion of the BCG Growth-Share Matrix. Today, we’re going to look at the GE-McKinsey …

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What are Useful Product Management Tools?

In Business Analysis, Disruptive product, Innovation, Marketing, Product Management, Product Management Toolkit, product manager, Product Marketing, Product Owner, Product Teams, Strategy, Take Charge Product Management by greg@actuationconsultingllc.comLeave a Comment

There are a plethora of product management tools available to help teams in every phase of the product lifecycle. Starting with this post and continuing over a number of upcoming …