Category Archive

2015, Agile, Business Analysis, Disruptive product, Innovation, Lean, Marketing, News, Product Management, Product Management Consulting, Product Management Facts, Product Management Training, Product Marketing, Product Owner, Product Teams, Project Management, Sales, Scrum, Skills, Strategy, Take Charge Product Management, The Study of Product Team Performance, Uncategorized, User Experience / April 1, 2015
The Innovation Leadership Continuum
View Post
Agile, Business Analysis, Product Management, product manager, Product Owner, Product Teams, Project Management, Scrum, Take Charge Product Management, User Experience / September 20, 2016
The Product Manager as Detective
View Post
Agile, Business Analysis, Innovation, Marketing, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Project Management, Sales, Take Charge Product Management, User Experience, Voice of the Customer / April 18, 2017
Develop a Well Conceived Advisory Council Charter
View Post
2015, Agile, Business Analysis, Innovation, Lean, Marketing, Product Management, Product Management Consulting, Product Management Facts, Product Management Training, Product Marketing, Product Owner, Product Teams, Project Management, Scrum, Take Charge Product Management, The Study of Product Team Performance, Uncategorized, Updates, User Experience, Voice of the Customer / June 9, 2015
How Many People Are On Your Core Product Team?
View Post

What is a Market Requirements Document (MRD)?

In Business Analysis, Disruptive product, market requirements document, Marketing, MRD, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Project Management, Take Charge Product Management, User Experience by August 15, 20182 Comments

Of all the documents you create while developing a new product or product extension the Market Requirements Document (MRD) is most important of all. First, the MRD defines the overall …

View Post

Creating a Competitive Analysis Matrix

In Agile, Business Analysis, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Scrum, Strategy, Take Charge Product Management, User Experience, Voice of the Customer by July 30, 2018Leave a Comment

How to Use a Competitive Analysis Matrix Recently we’ve discussed the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. Today, we’re going to consider a tool that drills down to the product …

View Post

Storyboarding and Flow Diagrams

In Agile, Business Analysis, Innovation, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Project Management, Take Charge Product Management, User Experience by July 22, 2018Leave a Comment

Over the past few weeks my posts have explored various tools to use in product concept investigation. This week we will continue by reviewing two additional problem scenario approaches. Each …

View Post

Problem Scenarios as a Device

In Business Analysis, Innovation, Marketing, positioning statement, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Project Management, Take Charge Product Management, User Experience by April 24, 2018Leave a Comment

Last week we looked at Personas as a means of product concept investigation. This method focuses on the people who may use the products being considered for development. Problem scenarios …

View Post

Pursuing the Right Product Ideas or Features

In Business Analysis, Marketing, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Project Management, Scrum, Take Charge Product Management, Uncategorized, User Experience, Voice of the Customer by March 28, 2018Leave a Comment

Whether your product team is large or small, you have a limited amount of resources. You must be thoughtful and careful in choose what product ideas and features to pursue …

View Post

The Product Concept: Questions to Ask

In Agile, Disruptive product, Innovation, Marketing, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Take Charge Product Management, User Experience by March 27, 2018Leave a Comment

Before any product direction can be undertaken, you as product manager need to develop your product concept. This is not a thick, in-depth document. Rather, it is a 30,000-foot look …

Page 1 of 22
1
2
3
...
22
→

The Innovation Leadership Continuum

The Product Manager as Detective

Develop a Well Conceived Advisory Council Charter

How Many People Are On Your Core Product Team?