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2015, Agile, Business Analysis, Marketing, Product Management, Product Management Consulting, Product Management Facts, Product Management Training, Product Marketing, Product Owner, Product Teams, Project Management, Sales, Scrum, Skills, Strategy, Take Charge Product Management, The Study of Product Team Performance, Uncategorized, User Experience / March 3, 2015
Are You A Strategic Leader?
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2015, Agile, Business Analysis, Disruptive product, Innovation, Lean, Marketing, News, Product Management, Product Management Consulting, Product Management Facts, Product Management Training, Product Marketing, Product Owner, Product Teams, Project Management, Sales, Scrum, Skills, Strategy, Take Charge Product Management, The Study of Product Team Performance, Uncategorized, User Experience / April 1, 2015
The Innovation Leadership Continuum
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Agile, Business Analysis, Marketing, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Project Management, Scrum, Take Charge Product Management, User Experience / July 24, 2017
Creating Your Product Scorecard
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2014, Agile, Business Analysis, Lean, Product Management, Product Marketing, Product Owner, Product Teams, Project Management, Scrum, The Study of Product Team Performance, Uncategorized, User Experience / February 10, 2014
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The Exceptional Product Requirements Document

In Business Analysis, market requirements document, Product Management, product manager, Product Owner, Product Requirements Document, product roadmap, Product Teams, Project Management, Take Charge Product Management, User Experience by March 4, 2020Leave a Comment

Last week we covered the basics of the Product Requirements Document (PRD). We considered what it is, its use, and what it must contain. This week I’ll lay out the …

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What is a Market Requirements Document (MRD)?

In Business Analysis, Disruptive product, market requirements document, Marketing, MRD, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Project Management, Take Charge Product Management, User Experience by August 15, 20182 Comments

Of all the documents you create while developing a new product or product extension the Market Requirements Document (MRD) is most important of all. First, the MRD defines the overall …

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Creating a Competitive Analysis Matrix

In Agile, Business Analysis, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Scrum, Strategy, Take Charge Product Management, User Experience, Voice of the Customer by July 30, 2018Leave a Comment

How to Use a Competitive Analysis Matrix Recently we’ve discussed the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. Today, we’re going to consider a tool that drills down to the product …

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Storyboarding and Flow Diagrams

In Agile, Business Analysis, Innovation, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Project Management, Take Charge Product Management, User Experience by July 22, 2018Leave a Comment

Over the past few weeks my posts have explored various tools to use in product concept investigation. This week we will continue by reviewing two additional problem scenario approaches. Each …

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Problem Scenarios as a Device

In Business Analysis, Innovation, Marketing, positioning statement, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Project Management, Take Charge Product Management, User Experience by April 24, 2018Leave a Comment

Last week we looked at Personas as a means of product concept investigation. This method focuses on the people who may use the products being considered for development. Problem scenarios …

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Pursuing the Right Product Ideas or Features

In Business Analysis, Marketing, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Project Management, Scrum, Take Charge Product Management, Uncategorized, User Experience, Voice of the Customer by March 28, 2018Leave a Comment

Whether your product team is large or small, you have a limited amount of resources. You must be thoughtful and careful in choose what product ideas and features to pursue …

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Are You A Strategic Leader?

The Innovation Leadership Continuum

Creating Your Product Scorecard

Join The Study of Product Team Performance