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The Art of Developing Your Launch Strategy

In Agile, Disruptive product, Innovation, Launch, Marketing, MRD, positioning statement, Product Launch, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Strategy, Take Charge Product Managementby Leave a Comment

No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. Great success demands careful planning. What Is a Launch Strategy? Your …

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What is a Market Requirements Document (MRD)?

In Business Analysis, Disruptive product, market requirements document, Marketing, MRD, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Project Management, Take Charge Product Management, User Experienceby Leave a Comment

Of all the documents you create while developing a new product or product extension the Market Requirements Document (MRD) is most important of all. First, the MRD defines the overall …