View Post

Business Plan 101 For Product Managers

In Agile, Business Analysis, Product Management, Product Management Toolkit, product manager, Product Marketing, Product Owner, Product Teams, Project Management, Skills, Take Charge Product Management, User Experience by Leave a Comment

Previously, I highlighted how a business plan can give product managers valuable insights into key organization objectives. This week we’ll take a deeper dive into the remaining seven sections of the …

View Post

What is a Positioning Statement?

In 2016, Agile, Business Analysis, Innovation, Marketing, positioning statement, Product Management, Product Management Toolkit, Product Marketing, Product Owner, Project Management, Take Charge Product Management, User Experience by Leave a Comment

An effective positioning statement integrates the overarching value proposition and the actual positioning of the product into a high level set of statements the summarize the overall solution. Positioning statements …