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The Exceptional Product Requirements Document

In Business Analysis, market requirements document, Product Management, product manager, Product Owner, Product Requirements Document, product roadmap, Product Teams, Project Management, Take Charge Product Management, User Experience by [email protected]Leave a Comment

Last week we covered the basics of the Product Requirements Document (PRD). We considered what it is, its use, and what it must contain. This week I’ll lay out the …

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The Art of Developing Your Launch Strategy

In Agile, Disruptive product, Innovation, Launch, Marketing, MRD, positioning statement, Product Launch, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Strategy, Take Charge Product Management by [email protected]Leave a Comment

No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. Great success demands careful planning. What Is a Launch Strategy? Your …