About Actuation Consulting

Our extensive product management experience helps clients identify and deliver value


Actuation Consulting’s mission is to advance the profession of product management, and we’ve been working tirelessly toward this goal since our founding in 2007. Since then, we’ve become a global leader in product management consulting and training to organizations worldwide.

Our consulting and professionally produced training programs combine our proven expertise in product management with the thought leadership that has made our books global bestsellers. We provide popular training courses for product managers and product teams and publish the worldwide Study of Product Team Performance.

Whether you want to objectively assess infrastructure, improve processes to ensure effective scaling, guide more effective cross-functional collaboration, or direct the outcome of key initiatives, our product management consulting gives you the right guidance to move forward with confidence.

Work closely with our product management consultants and apply their proven expertise to your priorities. We’ll help you plan, enable, and drive change.



Greg Geracie is the CEO of Actuation Consulting, a global provider of product management training, consulting, and advisory services to some of the world’s most well-known organizations. Actuation Consulting provides popular training courses for product managers as well as product teams.

Greg is the author of the global best seller Take Charge Product Management and the Editor-in-Chief of The Guide to the Product Management and Marketing Body of Knowledge (ProdBOK), an industry-wide effort to standardize the practice of product management. He is also an Adjunct Professor at DePaul University’s College of Computing and Digital Media where he teaches graduate and undergraduate courses on high-tech product management. Greg earned his undergraduate degree from the University of Vermont and continued his executive education at Harvard, MIT, and the Wharton School.

Greg is a regular contributor to a wide variety of industry publications. Recent articles have been published by the Silicon Valley Product Management Association, the Boston Product Management Association, the Project Times, asapm, IPMA and the Business Analyst Times. He is also an active contributor to webinars and blogs and speaks frequently on the subject of product management and product team collaboration.

our proven product management framework

Complex models are difficult to execute and sustain. As a global product management consulting organization, we’ve seen that complexity is rarely the answer to business challenges. In our experience, the simpler the solution the more sustainable it proves to be.

Actuation Consulting’s product management framework is designed to be straight-forward, sustainable and completely aligned to your corporate goals and objectives. Over time, we have honed our approach to focus on the key metrics and methods that every product management team needs to drive results. Our product management framework utilizes a metrics-driven approach that connects your product team’s activities directly to your company’s goals and objectives – increasing the likelihood of success.

The ability of your product management team to transform ideas into customer value and drive attainment of corporate goals is key to the long-term success of your organization. Our product management framework will help you implement an effective product management process that makes this possible.