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The Art of Developing Your Launch Strategy

In Agile, Disruptive product, Innovation, Launch, Marketing, MRD, positioning statement, Product Launch, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Strategy, Take Charge Product Management by [email protected]Leave a Comment

No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. Great success demands careful planning. What Is a Launch Strategy? Your …

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Creating a Competitive Analysis Matrix

In Agile, Business Analysis, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Scrum, Strategy, Take Charge Product Management, User Experience, Voice of the Customer by [email protected]Leave a Comment

How to Use a Competitive Analysis Matrix Recently we’ve discussed the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. Today, we’re going to consider a tool that drills down to the product …