In business you can never afford to lose sight of your competition. That’s a good mantra for every product manager to remember. Staying abreast of what’s going on throughout your …
What is a Product Brief and Why is it Important?
Once you’ve selected your approach to the product launch, you’re ready to prepare your product brief. As you’ll remember from my last post, there are essentially three approaches to product …
Product Launch: Ending With a Flourish
Your company is on display when you launch a product. Will your organization look well organized, smart, and successful? Or, will the process leave your team constantly fighting fires and …
Customer Advisory Council Tips
A practical way to engage customers in your product development process is to form a Customer Advisory Council. This Council gives you a structured way to gain client input. It …
Preserving Flexibility as a Product Manager
As a product manager, you put your heart, soul, and abilities into crafting your priorities, roadmaps, and requirements. There have been a considerable number of other people involved all along …
Product Lifecycle Management (PLM): Establish a Framework
When you are ready to move from strategizing to executing a plan, the first step is to understand expectations. If your organization has recently moved from a start-up to a …