In my recent post, I discussed the in-depth market analysis you’ll share with company leadership. Naturally, this report’s information is too sensitive to be shared with everyone. In this post …
Market Analysis: Seeing the Big Picture
Knowing your market is one key to success in business. But before zeroing in on specific market threats, it’s a good idea to focus on seeing the big picture. Your …
Timely Competitive Analysis
In business you can never afford to lose sight of your competition. That’s a good mantra for every product manager to remember. Staying abreast of what’s going on throughout your …
Product Launch: Ending With a Flourish
Your company is on display when you launch a product. Will your organization look well organized, smart, and successful? Or, will the process leave your team constantly fighting fires and …
Customer Advisory Council Tips
A practical way to engage customers in your product development process is to form a Customer Advisory Council. This Council gives you a structured way to gain client input. It …
Preserving Flexibility as a Product Manager
As a product manager, you put your heart, soul, and abilities into crafting your priorities, roadmaps, and requirements. There have been a considerable number of other people involved all along …