How to Use a Competitive Analysis Matrix Recently we’ve discussed the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. Today, we’re going to consider a tool that drills down to the product …
Problem Scenarios as a Device
Last week we looked at Personas as a means of product concept investigation. This method focuses on the people who may use the products being considered for development. Problem scenarios …
Pursuing the Right Product Ideas or Features
Whether your product team is large or small, you have a limited amount of resources. You must be thoughtful and careful in choose what product ideas and features to pursue …
The Product Concept: Questions to Ask
Before any product direction can be undertaken, you as product manager need to develop your product concept. This is not a thick, in-depth document. Rather, it is a 30,000-foot look …
Product Development Findings
The latest Global Study of Product Team Performance took a deep dive into product development mechanics that high performing organizations embrace. Regression Analysis Findings Our regression analysis shows strong correlations …
Product Tools and Automation
Product Tools and Automation This post discusses the sixth and final key finding gathered from the analysis of the latest Global Study of Product Team Performance. #6 Key Performance Indicator …