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Creating a Competitive Analysis Matrix

In Agile, Business Analysis, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Scrum, Strategy, Take Charge Product Management, User Experience, Voice of the Customer by [email protected]Leave a Comment

How to Use a Competitive Analysis Matrix Recently we’ve discussed the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. Today, we’re going to consider a tool that drills down to the product …

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Problem Scenarios as a Device

In Business Analysis, Innovation, Marketing, positioning statement, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Project Management, Take Charge Product Management, User Experience by [email protected]Leave a Comment

Last week we looked at Personas as a means of product concept investigation. This method focuses on the people who may use the products being considered for development. Problem scenarios …

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Pursuing the Right Product Ideas or Features

In Business Analysis, Marketing, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Project Management, Scrum, Take Charge Product Management, Uncategorized, User Experience, Voice of the Customer by [email protected]Leave a Comment

Whether your product team is large or small, you have a limited amount of resources. You must be thoughtful and careful in choose what product ideas and features to pursue …