My recent post listed 11 resources every product manager should become well acquainted with. This post will delve deeper into the first item on this important list – market research. …
Workflow Analysis as a Product Management Approach
Recently we explored the strengths and weaknesses inherent in using Capturing the Voice of the Customer as a product management approach. Today, we’re going to consider the second of the …
Different Approaches to Product Management
Three Different Approaches to Product Management My last post concluded our exploration of the impact an organization’s stage of growth has on the skills needed by a product manager. This …
The Business Plan: Align With Your Organization’s Objectives
As mentioned in a recent post, building consensus is vital to your success as a product manager. But, perhaps an even more basic need for the product manager is to …
Tips for Crafting a Strong Product Vision
In a previous post I wrote about the importance of developing a product vision for your product or product line. In this post I want go a little bit deeper …
What is a Positioning Statement?
An effective positioning statement integrates the overarching value proposition and the actual positioning of the product into a high level set of statements the summarize the overall solution. Positioning statements …