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Agile, Business Analysis, Innovation, Marketing, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Scrum, Strategy, Take Charge Product Management, User Experience / December 26, 2016
Compelling Business Case Components
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Product Management, Product Teams, Project Management / April 28, 2012
Business Case Ownership: Nothing But the Facts Please
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2015, Agile, Business Analysis, Disruptive product, Lean, Marketing, Product Management, Product Marketing, Product Owner, Product Teams, Project Management, Scrum, Take Charge Product Management, Uncategorized, User Experience / May 11, 2015
What Is a Business Case and Why Does It Matter?
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Compelling Business Case Components

In Agile, Business Analysis, Innovation, Marketing, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Scrum, Strategy, Take Charge Product Management, User Experience by December 26, 2016Leave a Comment

In my recent post I discussed approaches companies take to the business case. Now we’re going to drill down and learn how to put a compelling business case together. The Executive …

What Is a Business Case and Why Does It Matter?

In 2015, Agile, Business Analysis, Disruptive product, Lean, Marketing, Product Management, Product Marketing, Product Owner, Product Teams, Project Management, Scrum, Take Charge Product Management, Uncategorized, User Experience by May 11, 20152 Comments

Almost every week someone within earshot asks a question about a business case. The most common one is “why don’t we have one” followed by “I am not sure about …

Business Case Ownership: Nothing But the Facts Please

In Product Management, Product Teams, Project Management by April 28, 20122 Comments

Several months ago I was asked to participate on a cross-functional panel tasked with answering a difficult question. Would you rather hire a project manager or a business analyst? The …

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