Greg Geracie, Actuation Consulting, Take Charge Product Management

What Percentage of Product Managers Rely Upon Influence Versus Direct Control?

In 2013, Agile, Business Analysis, Lean, Product Management, Product Management Facts, Product Marketing, Product Owner, Product Teams, Project Management, Scrum, The Study of Product Team Performance, User Experience by [email protected]Leave a Comment

In this year’s Study of Product Team Performance we asked product team members to indicate how well defined the role of the product manager was in their organization.

Respondents told us that the majority of organizations have defined the role of the product manager pretty well but these product managers rely heavily upon influence skills to achieve their product objectives.

In fact, only about 19% of organizations have empowered their product managers with full profit and loss responsibility. While this percentage is pretty low, and something we would like to see improve, it is heartening to see that a significant number of organizations provide this level of empowerment to their product managers.

25% of respondents report that their organizations have poorly defined the role of the product manager. While 14% of organizations indicate that they do not have a product manager in place.

The following pie chart illustrates the findings from this year’s annual study of product team performance.

Greg Geracie, Actuation Consulting, Take Charge Product Management

Copyright Actuation Consulting, 2013. All rights reserved.


You can download the full study for free by clicking here.


Greg Geracie is a recognized thought leader in the field of product management and the President of Actuation Consulting, a global provider of product management consulting, training, and advisory services to some of the world’s most well-known organizations. Greg is also the author of the global best seller Take Charge Product Management. He is also an adjunct professor at DePaul University’s College of Computing and Digital Media where he teaches graduate and undergraduate courses on high-tech and digital product management.

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