What Product Team Role has the Most Influence with the Executive Team?

In 2013, Agile, Business Analysis, Product Management, Product Marketing, Product Owner, Product Teams, Project Management, The Study of Product Team Performance, User Experience by [email protected]Leave a Comment

In this year’s Study of Product Team Performance we asked “what product team member had the most influence with the executive team?” The responses were overwhelming tilted in the direction of one role – product management. This included both the product manager and the product owner as depicted below.

Greg Geracie, Actuation Consulting, Take Charge Product Management

What Role on the Product Team has the Most Influence with Executives?

53% of respondents indicate that the product manager and owner hold the most influence with the program manager coming in next at about 9.5% narrowly beating out project managers at 9%. It appears that when product management speaks executives listen – or at least that is what the other members of the product team perceive.

What’s been your experience?


Greg Geracie is a recognized thought leader in the field of product management and the President of Actuation Consulting, a global provider of product management consulting, training, and advisory services to some of the world’s most well-known organizations. Greg is also the author of the global best seller Take Charge Product Management. He is also an adjunct professor at DePaul University’s College of Computing and Digital Media where he teaches graduate and undergraduate courses on high-tech and digital product management.

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