As discussed in last week’s post, product launch continues to a be a consistent pain point for many organizations. Based upon the responses from our 2013 Study of Product Team Performance there …
The Most Commonly Cited Reasons for a Failed Product Launch
Since 2012 we have been investigating the various aspects that enable product teams to achieve high performance. Each year product launch is consistently cited as a problem area. There are …
The Most Utilized Product Development Methodologies in 2013
Methods Used for Product Development Our market research in 2013 illustrates that Blended (one that incorporates some waterfall and some Agile) is chosen most often (43%) by our survey respondents as …
The Importance of Aligning Product Strategy with Corporate Strategy
Aligned Strategies? Consistent with last year’s findings in the 2012 Study of Product Team Performance, the importance of having a corporate strategy that the product team can link to and …
What Product Team Role has the Most Influence with the Executive Team?
In this year’s Study of Product Team Performance we asked “what product team member had the most influence with the executive team?” The responses were overwhelming tilted in the direction …
The ProdBOK Guide is Now Available on Kindle at Amazon.com
Since the launch of The Guide to the Product Management and Marketing Body of Knowledge (ProdBOK Guide) several weeks ago I have been asked by a large number of people …