The Most Utilized Product Development Methodologies in 2013

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Methods Used for Product Development

Our market research in 2013 illustrates that Blended (one that incorporates some waterfall and some Agile) is chosen most often (43%) by our survey respondents as the methods used for product development to develop products, regardless of company size. The next most popular choice is Agile (30%). Waterfall is a far less popular choice (13%) (see Figure below). In last year’s survey, the Blended methodology was also the most popular choice (52%), but Waterfall came in second (18%) and Agile received only 13%.

Which of the following methodologies best describes the way your organization develops products?

Greg Geracie, Actuation Consulting, Take Charge Product Management

Most Popular Product Development Methodologies in 2013


Of the respondents that identify using a Lean methodology, a large majority (75%), identify using a startup Lean method, while only 25% said they use another type of Lean methodology.

Of the respondents that identify using a Blended or Agile methodology, a large majority (83%), identify using a Scrum method, while only 7% say they use Extreme programming, and the remaining 10% identified another type of Blended or Agile methodology.

Next week’s post will overlay size of company and illustrates how a company’s size impacts product development method selection.

Stay tuned. 

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