View Post

Marketers – How Strong Is Your Relationship With The Product Development Team?

In 2014, Agile, Business Analysis, Marketing, News, Product Management, Product Management Consulting, Product Management Facts, Product Management Training, Product Marketing, Product Owner, Product Teams, Project Management, Scrum, Take Charge Product Management, The Study of Product Team Performance, Uncategorized, Updates, User Experience by Leave a Comment

As part of this year’s Study of Product Team Performance we asked product team members to describe the nature of their relationship with marketing or product marketing. We know from …

View Post

Should Product Teams Understand Their Product’s Sales Cycle?

In 2014, Agile, Business Analysis, Lean, Product Management, Product Management Consulting, Product Management Training, Product Marketing, Product Owner, Product Teams, Project Management, Sales, Scrum, Take Charge Product Management, The Study of Product Team Performance, Uncategorized, Updates, User Experience by Leave a Comment

The Product Team’s Knowledge of the Sales Cycle While the data show the majority of product teams have managed to strike a strong relationship with their organization’s sales team, with only occasional …

View Post

What’s the Difference Between a Value Proposition and a Positioning Statement?

In 2014, Agile, Business Analysis, Lean, Product Management, Product Management Facts, Product Marketing, Product Owner, Product Teams, Project Management, Uncategorized, User Experience by Leave a Comment

It’s easy to confuse the concept of a value proposition with a positioning statement. However, it is important to recognize that these are separate and distinct statements that each have their own …

View Post

How Embedded Is Product Marketing In Your Product Development Process?

In 2014, Agile, Alignment, Business Analysis, Lean, Product Management, Product Management Facts, Product Marketing, Product Owner, Product Teams, Project Management, Scrum, The Study of Product Team Performance, Uncategorized, User Experience by Leave a Comment

We are nearing the finish line on this year’s Survey of Product Team Performance and as we prepare to begin the regression analysis I noticed an interesting comment from one …