Recently we discussed the importance of developing a competitive analysis specifically for customer-facing teams. Today, I’m going to provide tips for sharing competitive information with these teams. Make Use of …
How Strong a Voice Should Sales Have in the Product Development Process?
This seems to be an eternal question. As a product management consulting and training organization we have seen the balance tilted in every conceivable direction. From product management holding sway …
Would Google’s Hiring Practices Work At Your Company?
I recently read a Wall Street Journal article about Google’s human resource philosophy as espoused by Laszlo Bock, head of HR where human resources is referred to as “people operations.” …
Global Study of High Performance Product Teams
For the past three years Actuation Consulting, along with a wide array of sponsors and industry associations, has conducted a global study of product team performance. The findings from our annual study …
Preparing For Your First Industry Analyst Briefing
There is a first time for everything. If you have been asked to participate in an industry analyst briefing, but have never done it before, here are some things to …
Marketing And The Product Team – How To Nurture A Positive Relationship
One of the issues that organizations encounter as they scale is optimizing the working relationship between marketing (or product marketing) and the product team. So in our most recent market …