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What’s the Difference Between a Value Proposition and a Positioning Statement?

In 2014, Agile, Business Analysis, Lean, Product Management, Product Management Facts, Product Marketing, Product Owner, Product Teams, Project Management, Uncategorized, User Experience by [email protected]Leave a Comment

It’s easy to confuse the concept of a value proposition with a positioning statement. However, it is important to recognize that these are separate and distinct statements that each have their own …

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How Embedded Is Product Marketing In Your Product Development Process?

In 2014, Agile, Alignment, Business Analysis, Lean, Product Management, Product Management Facts, Product Marketing, Product Owner, Product Teams, Project Management, Scrum, The Study of Product Team Performance, Uncategorized, User Experience by [email protected]Leave a Comment

We are nearing the finish line on this year’s Survey of Product Team Performance and as we prepare to begin the regression analysis I noticed an interesting comment from one …

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Product Development Methods and Their Adoption Rates

In 2013, 2014, Agile, Business Analysis, Lean, Product Management, Product Marketing, Product Owner, Product Teams, Project Management, Scrum, The Study of Product Team Performance, Uncategorized, User Experience by [email protected]Leave a Comment

For the last two years we have been asking survey respondents about which product development methods their organizations utilize with an eye toward the trend line. We have found that …

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Product Launch – Five Things Product Team Members Would Change

In 2013, 2014, Agile, Product Management, Product Marketing, Product Owner, Product Teams, Project Management, The Study of Product Team Performance, Uncategorized, User Experience by [email protected]Leave a Comment

As discussed in last week’s post, product launch continues to a be a consistent pain point for many organizations. Based upon the responses from our 2013 Study of Product Team Performance there …