Why are so few product management organizations proactive? The Merriam-Webster dictionary defines the word proactive as: “controlling a situation by making things happen or by preparing for possible future problems“. Successful product …
Military Strategy Applied to Product Marketing
Product marketing is an area that many company’s struggle with. That is because organizations often don’t take a strategic approach to the way they organize and design campaigns. In fact, product …
How Embedded Is Product Marketing In Your Product Development Process?
We are nearing the finish line on this year’s Survey of Product Team Performance and as we prepare to begin the regression analysis I noticed an interesting comment from one …
Product Development Methods and Their Adoption Rates
For the last two years we have been asking survey respondents about which product development methods their organizations utilize with an eye toward the trend line. We have found that …
Product Launch – Five Things Product Team Members Would Change
As discussed in last week’s post, product launch continues to a be a consistent pain point for many organizations. Based upon the responses from our 2013 Study of Product Team Performance there …
The Most Commonly Cited Reasons for a Failed Product Launch
Since 2012 we have been investigating the various aspects that enable product teams to achieve high performance. Each year product launch is consistently cited as a problem area. There are …