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Product Strategy: Anticipating Market Opportunities

In Business Analysis, Disruptive product, Innovation, Marketing, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Project Management, Strategy, Take Charge Product Management, User Experience, Voice of the Customer by Leave a Comment

Identifying Market Opportunities Wayne Gretzky, one of the world’s great hockey players, once said, “Skate to where the puck is going to be, not where it has been.” The statement …

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Brainstorm to Create a Stronger Product Strategy

In Agile, Business Analysis, Disruptive product, Innovation, Marketing, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Project Management, Strategy, Take Charge Product Management, User Experience, Voice of the Customer by Leave a Comment

In my recent post I described the process of creating a draft product strategy. Now it’s time to solicit ideas from your organization’s thought leaders and take your vision forward. …

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Developing a Compelling Product Strategy

In Agile, Disruptive product, Innovation, Marketing, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Strategy, Take Charge Product Management, User Experience, Voice of the Customer by Leave a Comment

Product Managers and Product Strategy  In recent posts I’ve discussed ways to gather information that will put you on firm footing as a product manager. These included: Market research Customer …