No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. Great success demands careful planning. What Is a Launch Strategy? Your …
Developing A Product Vision and Strategy
Over the past few weeks we’ve considered a number of key product management tools. Today we will look at two of the most important: the Product Vision and Product Strategy …
Creating a Competitive Analysis Matrix
How to Use a Competitive Analysis Matrix Recently we’ve discussed the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. Today, we’re going to consider a tool that drills down to the product …
TOWS: Step Beyond A SWOT Analysis
Last week we considered the benefits and use of the SWOT Matrix that mapped out Strengths, Weaknesses, Opportunities, and Threats. Today, we’re going to look at the TOWS Matrix. You …
What is a SWOT Matrix?
How does your product measure up in the competitive marketplace? A SWOT matrix and the resulting analysis can help you get a clear view of where you stand. First: What …
The Value of the GE-McKinsey Matrix
Last week we began our exploration of tools to help manage your product portfolio with a discussion of the BCG Growth-Share Matrix. Today, we’re going to look at the GE-McKinsey …