In my last post I began a presentation of the components of a market view analysis and how to present them to your company leadership. This week, I’m picking up …
Market Analysis: Seeing the Big Picture
Knowing your market is one key to success in business. But before zeroing in on specific market threats, it’s a good idea to focus on seeing the big picture. Your …
Building a Launch Plan Framework
When your Product Brief is complete, it’s time to move your focus to developing a Product Launch Plan Framework. This important document will become your roadmap for completing all the …
Customer Advisory Council Tips
A practical way to engage customers in your product development process is to form a Customer Advisory Council. This Council gives you a structured way to gain client input. It …
Preserving Flexibility as a Product Manager
As a product manager, you put your heart, soul, and abilities into crafting your priorities, roadmaps, and requirements. There have been a considerable number of other people involved all along …
Product Lifecycle Management (PLM): Establish a Framework
When you are ready to move from strategizing to executing a plan, the first step is to understand expectations. If your organization has recently moved from a start-up to a …