Required to be clear and concise, the project charter is never the less charged with setting down lots of information in a high-level document. Just look at what the Project …
Moving Your Product Strategy Forward When you begin developing your product roadmap, you start to envision how your product strategy will actually be accomplished. You tangibly define the phases or …
Of all the documents you create while developing a new product or product extension the Market Requirements Document (MRD) is most important of all. First, the MRD defines the overall …
Over the past few weeks my posts have explored various tools to use in product concept investigation. This week we will continue by reviewing two additional problem scenario approaches. Each …
Last week we looked at Personas as a means of product concept investigation. This method focuses on the people who may use the products being considered for development. Problem scenarios …
Last week we considered the benefits and use of the SWOT Matrix that mapped out Strengths, Weaknesses, Opportunities, and Threats. Today, we’re going to look at the TOWS Matrix. You …