When your Product Brief is complete, it’s time to move your focus to developing a Product Launch Plan Framework. This important document will become your roadmap for completing all the …
Product Launch: Ending With a Flourish
Your company is on display when you launch a product. Will your organization look well organized, smart, and successful? Or, will the process leave your team constantly fighting fires and …
Product Launch – Five Things Product Team Members Would Change
As discussed in last week’s post, product launch continues to a be a consistent pain point for many organizations. Based upon the responses from our 2013 Study of Product Team Performance there …
The Most Commonly Cited Reasons for a Failed Product Launch
Since 2012 we have been investigating the various aspects that enable product teams to achieve high performance. Each year product launch is consistently cited as a problem area. There are …
The Importance of Product Launch
Companies often spend millions of dollars on product development efforts and carefully monitor and control the entire process only to treat the product launch process as an afterthought. It is …