Recently, Greg Geracie, the author of Take Charge Product Management and president of Actuation Consulting appeared on YoursProductly, a podcast hosted by Ravi Kumar. Greg discussed many points of take …
The ProdBOK Guide is Now Available on Kindle at Amazon.com
Since the launch of The Guide to the Product Management and Marketing Body of Knowledge (ProdBOK Guide) several weeks ago I have been asked by a large number of people …
The ProdBOK Guide Has Arrived! Now Available on Amazon.
It gives me great pleasure to announce that the ProdBOK Guide is now available! It represents three years worth of hard work by a wide swath of the product management …
The ProdBOK Guide Enters Publication: Taking Time to Reflect on This Industry-Wide Collaboration
If someone had told me at the beginning of the ProdBOK Guide journey that it would take three years to develop the first edition of The Guide to the Product …
Steve Johnson on Agile, Strategic Product Management, and the ProdBOK Guide
Steve, thanks for joining me today. I would like to begin by asking about whether you think the role of product manager is becoming more or less strategic? And if …
Cindy F. Solomon on the Art of Product Marketing Management (and 3 Tips)
Part two of my conversation with Cindy F. Solomon on the subject of Product Marketing Management. Click here to read part one. What aspect of the product marketing management profession …