In my recent post I described the process of creating a draft product strategy. Now it’s time to solicit ideas from your organization’s thought leaders and take your vision forward. …
Developing a Compelling Product Strategy
Product Managers and Product Strategy In recent posts I’ve discussed ways to gather information that will put you on firm footing as a product manager. These included: Market research Customer …
How to Identify the Current Value Proposition
Company resources can be a gold mine for product managers. Particularly if product managers want to gain a clearer picture of the way products are being marketed. There are 11 …
Product Management: Survey Internal Stakeholders
Once you’ve completed gathering the information outlined in previous posts, absorb and analyze it. Does the information suggest that your organization is on track to meet its goals? Or do …
Win/Loss Analysis and Product Management
Get a Clear Picture of Where You Stand in the Marketplace In recent posts I’ve delved into how various resources can help a product manager master the challenge ahead. In …
Competitive Information and the Product Manager
Contracts, Competitive Information and the Product Manager To stay on top of the marketplace, product managers need to access a wide range of resources. As a result, we’re going to …