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What is a Positioning Statement?

In 2016, Agile, Business Analysis, Innovation, Marketing, positioning statement, Product Management, Product Management Toolkit, Product Marketing, Product Owner, Project Management, Take Charge Product Management, User Experience by [email protected]

An effective positioning statement integrates the overarching value proposition and the actual positioning of the product into a high-level set of statements that summarize the overall solution. Positioning statements are …

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Take Part in Our 5th Annual Study of Product Teams

In 2016, Agile, Business Analysis, Product Management, Product Management Facts, Product Marketing, Product Owner, product team assessment, Product Teams, Project Management, Scrum, Take Charge Product Management, The Study of Product Team Performance, Uncategorized, User Experience by [email protected]

A week ago we kicked off our 5th annual study of product teams. This year’s study is sponsored by our partners; Accelerance, Planbox and Project Connections. Our continuing market research enjoys the …