In business you can never afford to lose sight of your competition. That’s a good mantra for every product manager to remember. Staying abreast of what’s going on throughout your …
Building a Launch Plan Framework
When your Product Brief is complete, it’s time to move your focus to developing a Product Launch Plan Framework. This important document will become your roadmap for completing all the …
What is a Product Brief and Why is it Important?
Once you’ve selected your approach to the product launch, you’re ready to prepare your product brief. As you’ll remember from my last post, there are essentially three approaches to product …
Product Launch: Ending With a Flourish
Your company is on display when you launch a product. Will your organization look well organized, smart, and successful? Or, will the process leave your team constantly fighting fires and …
Develop a Well Conceived Advisory Council Charter
My recent post provided tips for getting the right people on your Customer Advisory Council. Today I’m going to share essentials for the Charter that will guide the group. Advisory …
Customer Advisory Council Tips
A practical way to engage customers in your product development process is to form a Customer Advisory Council. This Council gives you a structured way to gain client input. It …