Essentials of a Product Requirements Document (PRD) In this week’s post, I’m going to discuss the nuts and bolts of the PRD (Product Requirements Document). Next week I’ll complete this …
The Art of Developing Your Launch Strategy
No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. Great success demands careful planning. What Is a Launch Strategy? Your …
Crafting a Useful Positioning Statement
A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? …
Developing A Product Vision and Strategy
Over the past few weeks we’ve considered a number of key product management tools. Today we will look at two of the most important: the Product Vision and Product Strategy …
What is a Market Requirements Document (MRD)?
Of all the documents you create while developing a new product or product extension the Market Requirements Document (MRD) is most important of all. First, the MRD defines the overall …
Creating a Competitive Analysis Matrix
How to Use a Competitive Analysis Matrix Recently we’ve discussed the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. Today, we’re going to consider a tool that drills down to the product …