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Category Archive

  • 2013, 2014, Agile, Product Management, Product Marketing, Product Owner, Product Teams, Project Management, The Study of Product Team Performance, Uncategorized, User Experience / February 4, 2014

    Product Launch – Five Things Product Team Members Would Change

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  • 2015, Agile, Business Analysis, Lean, Marketing, Product Management, Product Management Facts, Product Marketing, Product Owner, Product Teams, Project Connections, Project Management, Recruitment, Ron Lichty, Sean Van Tyne, sensor six, Take Charge Product Management, The Study of Product Team Performance, User Experience / July 21, 2015

    Satisfaction: Just How Satisfied Are Product Team Members?

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  • Agile, Business Analysis, Marketing, Product Management, Product Management Facts, product manager, Product Marketing, Product Owner, Product Teams, Project Management, Scrum, Skills, Take Charge Product Management, The Study of Product Team Performance, User Experience / August 30, 2017

    Product Team Effectiveness

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  • 2014, Agile, Organizations, Product Management, Product Management Facts, Product Marketing, Product Owner, Product Teams, Project Management, Scrum, Uncategorized / May 18, 2014

    Why Are So Few Product Management Organizations Proactive?

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Storyboarding and Flow Diagrams

In Agile, Business Analysis, Innovation, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Project Management, Take Charge Product Management, User Experience by [email protected]July 22, 2018

Over the past few weeks my posts have explored various tools to use in product concept investigation. This week we will continue by reviewing two additional problem scenario approaches. Each …

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Using Different Types of Personas

In 2018, Agile, Buyer Persona, Innovation, Marketing, positioning statement, Product Management, Product Management Consulting, product manager, Product Marketing, Skills by [email protected]July 6, 2018

It’s imperative that your company thoroughly investigates a product concept before you dive in full force. There are several ways to do this. Today, we’re going to take a closer look …

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Problem Scenarios as a Device

In Business Analysis, Innovation, Marketing, positioning statement, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Project Management, Take Charge Product Management, User Experience by [email protected]April 24, 2018

Last week we looked at Personas as a means of product concept investigation. This method focuses on the people who may use the products being considered for development. Problem scenarios …

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Pursuing the Right Product Ideas or Features

In Business Analysis, Marketing, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Project Management, Scrum, Take Charge Product Management, Uncategorized, User Experience, Voice of the Customer by [email protected]March 28, 2018

Whether your product team is large or small, you have a limited amount of resources. You must be thoughtful and careful in choose what product ideas and features to pursue …

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The Product Concept: Questions to Ask

In Agile, Disruptive product, Innovation, Marketing, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Take Charge Product Management, User Experience by [email protected]March 27, 2018

Before any product direction can be undertaken, you as product manager need to develop your product concept. This is not a thick, in-depth document. Rather, it is a 30,000-foot look …

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TOWS: Step Beyond A SWOT Analysis

In Disruptive product, Innovation, Marketing, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Strategy, Take Charge Product Management by [email protected]March 12, 2018

Last week we considered the benefits and use of the SWOT Matrix that mapped out Strengths, Weaknesses, Opportunities, and Threats. Today, we’re going to look at the TOWS Matrix. You …

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About Actuation Consulting

Actuation Consulting is the world’s leading product management consulting and training organization. We provide product management consulting, training and advisory services to many of the world’s most well-known organizations.

Research

For more than 17 years, we have been publishing white papers on product management and high-performance product teams. We use regression analysis to identify statistically significant benchmarks that inform our work and enhance client engagement. Contact us to request the latest white paper.

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Email: [email protected]

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