Last week we began our exploration of tools to help manage your product portfolio with a discussion of the BCG Growth-Share Matrix. Today, we’re going to look at the GE-McKinsey …
What are Useful Product Management Tools?
There are a plethora of product management tools available to help teams in every phase of the product lifecycle. Starting with this post and continuing over a number of upcoming …
Business Plan 101 For Product Managers
Previously, I highlighted how a business plan can give product managers valuable insights into key organization objectives. This week we’ll take a deeper dive into the remaining seven sections of the …
Product Management Tools To Help With Competing Priorities
Recently, my blog post has outlined the enormous number of skills needed to successfully fulfill the product manager role. This post hones in on how certain of these skills – …
Product Management Toolkit
Product managers are a unique breed of business professional – a unique breed that requires unique tools in order to succeed. Product managers have to coordinate all the moving parts …
What is a Positioning Statement?
An effective positioning statement integrates the overarching value proposition and the actual positioning of the product into a high-level set of statements that summarize the overall solution. Positioning statements are …