Identifying Market Opportunities Wayne Gretzky, one of the world’s great hockey players, once said, “Skate to where the puck is going to be, not where it has been.” The statement …
Brainstorm to Create a Stronger Product Strategy
In my recent post I described the process of creating a draft product strategy. Now it’s time to solicit ideas from your organization’s thought leaders and take your vision forward. …
Developing a Compelling Product Strategy
Product Managers and Product Strategy In recent posts I’ve discussed ways to gather information that will put you on firm footing as a product manager. These included: Market research Customer …
How to Identify the Current Value Proposition
Company resources can be a gold mine for product managers. Particularly if product managers want to gain a clearer picture of the way products are being marketed. There are 11 …
Competitive Information and the Product Manager
Contracts, Competitive Information and the Product Manager To stay on top of the marketplace, product managers need to access a wide range of resources. As a result, we’re going to …
External Information Product Managers Should Tap
My past few posts gave you a good idea at all that’s to be gained from your internal resources. Now, let’s look at external information sources – analyst reports, 10K …