In my recent post I described the process of creating a draft product strategy. Now it’s time to solicit ideas from your organization’s thought leaders and take your vision forward. …
Developing a Compelling Product Strategy
Product Managers and Product Strategy In recent posts I’ve discussed ways to gather information that will put you on firm footing as a product manager. These included: Market research Customer …
Win/Loss Analysis and Product Management
Get a Clear Picture of Where You Stand in the Marketplace In recent posts I’ve delved into how various resources can help a product manager master the challenge ahead. In …
Market Research: A Valuable Product Management Resource
My recent post listed 11 resources every product manager should become well acquainted with. This post will delve deeper into the first item on this important list – market research. …
Workflow Analysis as a Product Management Approach
Recently we explored the strengths and weaknesses inherent in using Capturing the Voice of the Customer as a product management approach. Today, we’re going to consider the second of the …
Different Approaches to Product Management
Three Different Approaches to Product Management My last post concluded our exploration of the impact an organization’s stage of growth has on the skills needed by a product manager. This …