Over the past few weeks we’ve considered a number of key product management tools. Today we will look at two of the most important: the Product Vision and Product Strategy …
What is a Market Requirements Document (MRD)?
Of all the documents you create while developing a new product or product extension the Market Requirements Document (MRD) is most important of all. First, the MRD defines the overall …
Creating a Competitive Analysis Matrix
How to Use a Competitive Analysis Matrix Recently we’ve discussed the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. Today, we’re going to consider a tool that drills down to the product …
Storyboarding and Flow Diagrams
Over the past few weeks my posts have explored various tools to use in product concept investigation. This week we will continue by reviewing two additional problem scenario approaches. Each …
Using Different Types of Personas
It’s imperative that your company thoroughly investigates a product concept before you dive in full force. There are several ways to do this. Today, we’re going to take a closer look …
Problem Scenarios as a Device
Last week we looked at Personas as a means of product concept investigation. This method focuses on the people who may use the products being considered for development. Problem scenarios …