Product Managers and Product Strategy In recent posts I’ve discussed ways to gather information that will put you on firm footing as a product manager. These included: Market research Customer …
Are You A Strategic Leader?
Last week I read an article in the Wall Street Journal entitled The Way to Become a “Strategic” Executive. The piece was written by Herminia Ibarra who is a Cora …
Military Strategy Applied to Product Marketing
Product marketing is an area that many company’s struggle with. That is because organizations often don’t take a strategic approach to the way they organize and design campaigns. In fact, product …