It’s imperative that your company thoroughly investigates a product concept before you dive in full force. There are several ways to do this. Today, we’re going to take a closer look …
The Product Concept: Questions to Ask
Before any product direction can be undertaken, you as product manager need to develop your product concept. This is not a thick, in-depth document. Rather, it is a 30,000-foot look …
TOWS: Step Beyond A SWOT Analysis
Last week we considered the benefits and use of the SWOT Matrix that mapped out Strengths, Weaknesses, Opportunities, and Threats. Today, we’re going to look at the TOWS Matrix. You …
What is a SWOT Matrix?
How does your product measure up in the competitive marketplace? A SWOT matrix and the resulting analysis can help you get a clear view of where you stand. First: What …
Product Development Findings
The latest Global Study of Product Team Performance took a deep dive into product development mechanics that high performing organizations embrace. Regression Analysis Findings Our regression analysis shows strong correlations …
Product Tools and Automation
Product Tools and Automation This post discusses the sixth and final key finding gathered from the analysis of the latest Global Study of Product Team Performance. #6 Key Performance Indicator …