In my recent post I described the process of creating a draft product strategy. Now it’s time to solicit ideas from your organization’s thought leaders and take your vision forward. …
How to Identify the Current Value Proposition
Company resources can be a gold mine for product managers. Particularly if product managers want to gain a clearer picture of the way products are being marketed. There are 11 …
Product Management: Survey Internal Stakeholders
Once you’ve completed gathering the information outlined in previous posts, absorb and analyze it. Does the information suggest that your organization is on track to meet its goals? Or do …
Win/Loss Analysis and Product Management
Get a Clear Picture of Where You Stand in the Marketplace In recent posts I’ve delved into how various resources can help a product manager master the challenge ahead. In …
The Product Manager as Detective
Recently, we’ve considered the many ways company resources can help you get a clear picture of your challenges as a product manager. This week, we’ll look at two more resources: …
Why A Customer List is Valuable to Product Managers
Getting familiar with all the company resources that are available to you is so important. Doing so can quickly give you background you need to begin making a bigger difference …