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Tag Archive

  • Agile, Business Analysis, positioning statement, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Sales, Take Charge Product Management / May 1, 2017

    What is a Product Brief and Why is it Important?

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  • 2013, Agile, Business Analysis, Lean, Product Management, Product Management Facts, Product Marketing, Product Owner, Product Teams, Project Management, Scrum, The Study of Product Team Performance, User Experience / January 19, 2013

    Participate in the 2013 Study of Product Team Performance

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  • 2015, Agile, Business Analysis, Lean, Product Management, Product Management Facts, Product Owner, Product Teams, Project Management, Scrum, Take Charge Product Management, The Study of Product Team Performance, Uncategorized, User Experience / November 16, 2015

    Product Development Methodology Adoption Rate Trend Line: 2012 To 2015

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  • 2014, Agile, Business Analysis, Lean, Product Management, Product Marketing, Product Owner, Product Teams, Project Management, Scrum, The Study of Product Team Performance, Uncategorized, User Experience / March 17, 2014

    How Essential Are Project Managers To Your Product Team’s Success?

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Using Different Types of Personas

In 2018, Agile, Buyer Persona, Innovation, Marketing, positioning statement, Product Management, Product Management Consulting, product manager, Product Marketing, Skills by [email protected]July 6, 2018

It’s imperative that your company thoroughly investigates a product concept before you dive in full force. There are several ways to do this. Today, we’re going to take a closer look …

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The Product Concept: Questions to Ask

In Agile, Disruptive product, Innovation, Marketing, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Take Charge Product Management, User Experience by [email protected]March 27, 2018

Before any product direction can be undertaken, you as product manager need to develop your product concept. This is not a thick, in-depth document. Rather, it is a 30,000-foot look …

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TOWS: Step Beyond A SWOT Analysis

In Disruptive product, Innovation, Marketing, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Strategy, Take Charge Product Management by [email protected]March 12, 2018

Last week we considered the benefits and use of the SWOT Matrix that mapped out Strengths, Weaknesses, Opportunities, and Threats. Today, we’re going to look at the TOWS Matrix. You …

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What is a SWOT Matrix?

In Business Analysis, Marketing, positioning statement, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Strategy, Take Charge Product Management by [email protected]February 27, 2018

How does your product measure up in the competitive marketplace? A SWOT matrix and the resulting analysis can help you get a clear view of where you stand. First: What …

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The Value of the GE-McKinsey Matrix

In Disruptive product, Innovation, Marketing, Product Management, Product Management Toolkit, product manager, Product Marketing, Product Teams, Project Management, Strategy, Take Charge Product Management by [email protected]February 20, 2018

Last week we began our exploration of tools to help manage your product portfolio with a discussion of the BCG Growth-Share Matrix. Today, we’re going to look at the GE-McKinsey …

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What are Useful Product Management Tools?

In Business Analysis, Disruptive product, Innovation, Marketing, Product Management, Product Management Toolkit, product manager, Product Marketing, Product Owner, Product Teams, Strategy, Take Charge Product Management by [email protected]February 12, 2018

There are a plethora of product management tools available to help teams in every phase of the product lifecycle. Starting with this post and continuing over a number of upcoming …

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About Actuation Consulting

Actuation Consulting is the world’s leading product management consulting and training organization. We provide product management consulting, training and advisory services to many of the world’s most well-known organizations.

Research

For more than 17 years, we have been publishing white papers on product management and high-performance product teams. We use regression analysis to identify statistically significant benchmarks that inform our work and enhance client engagement. Contact us to request the latest white paper.

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Email: [email protected]

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