Recently we discussed the importance of developing a competitive analysis specifically for customer-facing teams. Today, I’m going to provide tips for sharing competitive information with these teams. Make Use of …
Narrative Competitive Analysis
In my recent post, I discussed the in-depth market analysis you’ll share with company leadership. Naturally, this report’s information is too sensitive to be shared with everyone. In this post …
Market View Analysis: A Closer Look
In my last post I began a presentation of the components of a market view analysis and how to present them to your company leadership. This week, I’m picking up …
Market Analysis: Seeing the Big Picture
Knowing your market is one key to success in business. But before zeroing in on specific market threats, it’s a good idea to focus on seeing the big picture. Your …
Building a Launch Plan Framework
When your Product Brief is complete, it’s time to move your focus to developing a Product Launch Plan Framework. This important document will become your roadmap for completing all the …
What is a Product Brief and Why is it Important?
Once you’ve selected your approach to the product launch, you’re ready to prepare your product brief. As you’ll remember from my last post, there are essentially three approaches to product …