Last week we covered the basics of the Product Requirements Document (PRD). We considered what it is, its use, and what it must contain. This week I’ll lay out the …
Developing a PRD
Essentials of a Product Requirements Document (PRD) In this week’s post, I’m going to discuss the nuts and bolts of the PRD (Product Requirements Document). Next week I’ll complete this …
Crafting A Project Charter
Required to be clear and concise, the project charter is never the less charged with setting down lots of information in a high-level document. Just look at what the Project …
The Art of Developing Your Launch Strategy
No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. Great success demands careful planning. What Is a Launch Strategy? Your …
Crafting a Useful Positioning Statement
A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? …
What is a Product Roadmap?
Moving Your Product Strategy Forward When you begin developing your product roadmap, you start to envision how your product strategy will actually be accomplished. You tangibly define the phases or …