Over my past few posts we’ve covered the early stages in developing a product strategy. We’ve discussed testing your early product vision with thought leaders both inside and outside your …
Testing Product Strategy on Clients and Prospects
Gain Top Client’s and Prospects’ Perspective In previous posts you’ve brainstormed your product vision with company thought leaders and made adjustments. Now it’s time to engage a few key players …
Product Strategy: Anticipating Market Opportunities
Identifying Market Opportunities Wayne Gretzky, one of the world’s great hockey players, once said, “Skate to where the puck is going to be, not where it has been.” The statement …
Brainstorm to Create a Stronger Product Strategy
In my recent post I described the process of creating a draft product strategy. Now it’s time to solicit ideas from your organization’s thought leaders and take your vision forward. …
Developing a Compelling Product Strategy
Product Managers and Product Strategy In recent posts I’ve discussed ways to gather information that will put you on firm footing as a product manager. These included: Market research Customer …
Competitive Information and the Product Manager
Contracts, Competitive Information and the Product Manager To stay on top of the marketplace, product managers need to access a wide range of resources. As a result, we’re going to …