A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? …
Sharing the Product Roadmap with Customers
The most recent Global Study of Product Team Performance provided insight into corporate practice in two key areas: When to share the tactical product roadmap with customers and customer-facing employees …
Product Scorecard – Documenting Results
It is vital that Product Managers document their results in objective data. As you work with your organization’s diverse personalities you’ll encounter many opinions. Don’t be overly swayed by these …
Sharing Competitive Information
Recently we discussed the importance of developing a competitive analysis specifically for customer-facing teams. Today, I’m going to provide tips for sharing competitive information with these teams. Make Use of …
Market View Analysis: A Closer Look
In my last post I began a presentation of the components of a market view analysis and how to present them to your company leadership. This week, I’m picking up …
Market Analysis: Seeing the Big Picture
Knowing your market is one key to success in business. But before zeroing in on specific market threats, it’s a good idea to focus on seeing the big picture. Your …