Gain Top Client’s and Prospects’ Perspective In previous posts you’ve brainstormed your product vision with company thought leaders and made adjustments. Now it’s time to engage a few key players …
Product Strategy: Anticipating Market Opportunities
Identifying Market Opportunities Wayne Gretzky, one of the world’s great hockey players, once said, “Skate to where the puck is going to be, not where it has been.” The statement …
Definition of Done: Who Should Define Done?
Who defines your product team’s definition of “done” that you apply against every feature or story? Having a clear definition of done is a basic element of a successful product management process. …
Brainstorm to Create a Stronger Product Strategy
In my recent post I described the process of creating a draft product strategy. Now it’s time to solicit ideas from your organization’s thought leaders and take your vision forward. …
Developing a Compelling Product Strategy
Product Managers and Product Strategy In recent posts I’ve discussed ways to gather information that will put you on firm footing as a product manager. These included: Market research Customer …
How to Identify the Current Value Proposition
Company resources can be a gold mine for product managers. Particularly if product managers want to gain a clearer picture of the way products are being marketed. There are 11 …