In my recent post I discussed approaches companies take to the business case. Now we’re going to drill down and learn how to put a compelling business case together. The Executive …
Building a Solid Business Case
Depending on your company’s management style and the scope of your product vision, you will likely need to build a solid business case. A business case is an analytic tool …
Product Strategy Milestone: Get Specific
Over my past few posts we’ve covered the early stages in developing a product strategy. We’ve discussed testing your early product vision with thought leaders both inside and outside your …
Testing Product Strategy on Clients and Prospects
Gain Top Client’s and Prospects’ Perspective In previous posts you’ve brainstormed your product vision with company thought leaders and made adjustments. Now it’s time to engage a few key players …
Product Strategy: Anticipating Market Opportunities
Identifying Market Opportunities Wayne Gretzky, one of the world’s great hockey players, once said, “Skate to where the puck is going to be, not where it has been.” The statement …
Brainstorm to Create a Stronger Product Strategy
In my recent post I described the process of creating a draft product strategy. Now it’s time to solicit ideas from your organization’s thought leaders and take your vision forward. …