Once you’ve selected your approach to the product launch, you’re ready to prepare your product brief. As you’ll remember from my last post, there are essentially three approaches to product …
Product Launch: Ending With a Flourish
Your company is on display when you launch a product. Will your organization look well organized, smart, and successful? Or, will the process leave your team constantly fighting fires and …
Develop a Well Conceived Advisory Council Charter
My recent post provided tips for getting the right people on your Customer Advisory Council. Today I’m going to share essentials for the Charter that will guide the group. Advisory …
Customer Advisory Council Tips
A practical way to engage customers in your product development process is to form a Customer Advisory Council. This Council gives you a structured way to gain client input. It …
Requirements in a Non-Agile Organization
Today it is easy to assume that all organizations have adopted an Agile approach to product development. While Agile methods are very popular Waterfall and the combination of Waterfall with …
Product Lifecycle Management (PLM): Establish a Framework
When you are ready to move from strategizing to executing a plan, the first step is to understand expectations. If your organization has recently moved from a start-up to a …