In my recent post we discussed the creation of a prioritized list of requirements. This is essential to the next step in the process: creating a product roadmap. A product …
Product Vision: Driving Organization Alignment
Throughout the previous few posts, I’ve discussed the process of building and sharing your product vision. In this post we’ll explore how product managers can get employees vested in the …
Compelling Business Case Components
In my recent post I discussed approaches companies take to the business case. Now we’re going to drill down and learn how to put a compelling business case together. The Executive …
Building a Solid Business Case
Depending on your company’s management style and the scope of your product vision, you will likely need to build a solid business case. A business case is an analytic tool …
Product Strategy Milestone: Get Specific
Over my past few posts we’ve covered the early stages in developing a product strategy. We’ve discussed testing your early product vision with thought leaders both inside and outside your …
Testing Product Strategy on Clients and Prospects
Gain Top Client’s and Prospects’ Perspective In previous posts you’ve brainstormed your product vision with company thought leaders and made adjustments. Now it’s time to engage a few key players …