Essentials of a Product Requirements Document (PRD) In this week’s post, I’m going to discuss the nuts and bolts of the PRD (Product Requirements Document). Next week I’ll complete this …
The Art of Developing Your Launch Strategy
No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. Great success demands careful planning. What Is a Launch Strategy? Your …
Developing A Product Vision and Strategy
Over the past few weeks we’ve considered a number of key product management tools. Today we will look at two of the most important: the Product Vision and Product Strategy …
Storyboarding and Flow Diagrams
Over the past few weeks my posts have explored various tools to use in product concept investigation. This week we will continue by reviewing two additional problem scenario approaches. Each …
Using Different Types of Personas
It’s imperative that your company thoroughly investigates a product concept before you dive in full force. There are several ways to do this. Today, we’re going to take a closer look …
Problem Scenarios as a Device
Last week we looked at Personas as a means of product concept investigation. This method focuses on the people who may use the products being considered for development. Problem scenarios …