Today is the second post in a series exploring insights gained from the latest Global Study of Product Team Performance. Let’s consider what our survey participants told us in two …
Market View Analysis: A Closer Look
In my last post I began a presentation of the components of a market view analysis and how to present them to your company leadership. This week, I’m picking up …
Market Analysis: Seeing the Big Picture
Knowing your market is one key to success in business. But before zeroing in on specific market threats, it’s a good idea to focus on seeing the big picture. Your …
Develop a Well Conceived Advisory Council Charter
My recent post provided tips for getting the right people on your Customer Advisory Council. Today I’m going to share essentials for the Charter that will guide the group. Advisory …
Creating Product Roadmaps
There are so many varied concerns that a product roadmap must address. To simplify matters and save your own sanity, it’s wise to create two separate but linked roadmaps. Your …
Understanding the Product Roadmap
A typical organization will have a roadmap for each product or family of products. It’s a resource that communicates vital information to internal and external audiences. Product roadmaps are also a …